REI Flagship Store

Landscape design of adaptive reuse project works to promote REI’s corporate image

The REI Flagship Store is an outstanding example of adaptive reuse in design and a major contribution to the redevelopment of Denver’s Central Platte Valley. The store is located in the Tramway Building, the former City trolley system power plant that had stood underutilized, verging on derelict, for years.

Wenk Associates, working with architects Mithun Partners, general contractor Hensel Phelps, and the City and County of Denver, developed the site and landscape plan, and obtained necessary approvals to get the project built.

The landscape design works to promote REI’s corporate image, while contributing to the City of Denver’s urban design goals for redeveloping the Central Platte Valley. The entrance to the store is set in a garden that recalls Colorado’s alpine landscapes and includes a bike test track and a rock climbing feature. The garden also provides the public with access to the South Platte River and serves Greenway trail users and boaters.



City and County of Denver, Parks and Recreation




Mithun Partners Architect
Hensel Phelps General Contractor


Associated Landscape Contractors of America, Environmental Improvement Grand Award, 2002

Urban Land Institute, Excellence in Small-Scale Rehabilitation, 2002

National Trust for Historic Preservation, National Preservation Honor Award, 2001

Downtown Denver Award, 2001

AIA/COTE, Top Ten Green Projects, 2001